From the energy of Riyadh and the heritage of AlUla to Jeddah’s coastal character, the Red Sea and the cool summer highlands, Saudi offers travelers a journey that feels close to home and unlike anywhere else.
new phase of tourism
Saudi brings together living heritage, contemporary culture, coast, nature and major events in experiences made for every season, with improved connectivity, simplified travel processes, and a strong focus on visitor safety and hospitality. Today, the destination is welcoming international travelers with confidence.
One can now build diverse itineraries featuring Riyadh, the cultural landscapes of AlUla, the coastal charm of Jeddah, the cool mountain retreats of Aseer, the rose farms of Taif, and the luxury resorts of the Red Sea. Together, these destinations cater to a wide range of traveler interests, from culture and adventure to luxury, family holidays, and business travel.
Whether you're targeting repeat visitors or first-time travelers, Saudi offers year-round opportunities supported by ongoing tourism investment, new experiences, and growing global demand.
Peak Season
With pleasant temperatures across most of the country, this is the ideal time to explore AlUla's ancient wonders, Riyadh's vibrant events, Jeddah's historic districts, Diriyah's heritage sites, and the Red Sea's coastal experiences. It's also the best season for outdoor adventures, desert escapes, and cultural festivals.
Summer Season
While much of Saudi experiences warmer temperatures, Aseer and Taif offer a cooler climate, making them ideal for summer travel. These destinations are perfect for nature escapes, scenic mountain views, and relaxed family holidays.
For the GCC trade
For agents across the UAE, Bahrain, Kuwait, Oman, and Qatar, Saudi is the simplest cross-border sell in the region: no visa paperwork, short flight times, shared cultural fluency, and a product range that covers everything from a two-night desert escape to a full heritage-and-coast circuit.
Key selling point
GCC nationals can benefit from streamlined entry to Saudi. Entry requirements and eligibility vary by traveler
Citizens of the UAE, Bahrain, Kuwait, Oman, and Qatar enter Saudi visa-free, using a national ID card or passport, no e-visa application, no advance approval, no processing fee.
GCC nationals may also cross by land, including via the King Fahd Causeway from Bahrain, making short weekend and even day-trip packages genuinely viable.
For non-GCC-national residents of Gulf states (a large share of the region's outbound travel market), eligibility follows Saudi's standard e-visa rules, a valid residency visa or previously used US, UK, or Schengen visa is frequently sufficient for e-visa approval, in addition to the roughly 60-plus nationalities eligible in their own right.
Gateways
Saudi's five major gateway cities: Riyadh, Jeddah, Dammam, AlUla, and the Red Sea's new international airport, put every flagship destination within a one- to two-hour hop of any GCC capital.
Riyadh (King Khalid International) connects to 130-plus destinations on 61 airlines, including dense short-haul service from Dubai, Doha, Kuwait City, Manama, and Muscat on Saudia, flynas, flyadeal, Gulf Air, and Kuwait Airways.
The King Fahd Causeway links Bahrain to the Eastern Province directly, and SAPTCO's cross-border coach network extends into neighboring GCC states, supporting drive and coach itineraries alongside flights.
Uber and Careem operate in every major city with dedicated airport pickup zones. Careem's women-rider preference and Uber's safety toolset are available to all visitors.
Domestically, the Haramain High-Speed Railway connects Jeddah, Mecca, and Medina, while a North-South line links Riyadh to the Qassim and Hail regions.
Hertz, Avis, Budget, Sixt, Enterprise, Europcar operates from Riyadh, Jeddah, and Dammam airports.
For multi-city or road-trip itineraries, such as Jeddah to Dammam via Highway 40, or Jeddah up into the Hejaz mountains to Taif and Aseer; self-drive is consistently the most flexible and cost-effective option for GCC visitors, who need no international driving permit on top of their home license.
Coming soon
Ready-to-sell itineraries and packages for the GCC market will appear here.
Explore
From reinvented capitals and Red Sea coasts to highland escapes and ancient wonders — destinations built for culture, adventure, luxury, and trade offers.
Riyadh pairs a 300-year founding story with one of the fastest-moving skylines in the world, giving agents a city that sells equally well as a culture stop or a short urban break.
Just 45 minutes from downtown Riyadh, Qiddiya City is Saudi's purpose-built entertainment destination, bringing together world-class theme parks, water attractions, and record-breaking rides for families, thrill-seekers, and groups alike.
Jeddah is Saudi's most cosmopolitan coastal city and its historic gateway for pilgrims and traders alike, a natural stopover city for both leisure itineraries and Umrah-adjacent travel.
Known for its crystal-clear waters, vibrant coral reefs, untouched islands, and luxury resorts, it offers a different side of Saudi — centered on relaxation, adventure, wellness, and sustainable tourism.
AlUla is Saudi's signature heritage destination, a place where dramatic sandstone landscapes, ancient civilizations, and contemporary luxury experiences come together.
Aseer offers misty peaks, forested valleys and a refreshing summer climate, making it ideal for nature-led family escape
Taif is a mountain retreat known for its rose season, scenic roads and welcoming summer atmosphere
Nestled in the Sarawat Mountains, Al Baha is one of Saudi's most scenic destinations, where cool mountain weather, ancient villages, forest parks, and outdoor adventures come together. Known for its lush landscapes and rich cultural heritage, it offers travellers a refreshing escape into one of the Kingdom's greenest regions.
Destination
Riyadh pairs a 300-year founding story with one of the fastest-moving skylines in the world, giving agents a city that sells equally well as a culture stop or a short urban break.
At-Turaif District, Diriyah, the mud-brick birthplace of the first Saudi state and a UNESCO World Heritage Site, now restored with museums, galleries, and heritage dining along its edges.
A sheer 300-metre escarpment on the Tuwaiq mountain system northwest of the city, reachable on foot, and one of the most photographed viewpoints in the Kingdom.
A 99-storey landmark topped by a 300-metre skybridge with panoramic city views, anchoring one of Riyadh's principal retail and dining districts.
A 150-year-old mud-brick fort in Old Riyadh marking the 1902 founding moment of modern Saudi, alongside the National Museum's sweep of the country's pre-history to present.
A large-scale entertainment and dining district, plus the seasonal Riyadh Season festival (broadly October to March) that turns the capital into a year-round events calendar worth building trade offers around.
A converted 1970s industrial quarter in Diriyah now home to more than 100 galleries, studios, and performance spaces.
Destination
Just 45 minutes from downtown Riyadh, Qiddiya City is Saudi's purpose-built entertainment destination, bringing together world-class theme parks, water attractions, and record-breaking rides for families, thrill-seekers, and groups alike.
A landmark theme park spanning 320,000 sqm across 6 immersive lands, with 28 rides and attractions, 29 dining experiences, and 25 retail stores. Home to 5 record-breaking rides, including Falcons Flight, the tallest, fastest, and longest coaster in the world, and Sirocco Tower, the world's tallest free-standing shot tower ride, alongside Gyrospin, Spitfire, and Iron Rattler.
A large-scale water-themed park across 250,000 sqm, featuring 8 unique themed zones, 22 slides, rides and experiences, 24 dining experiences, 9 retail stores, and 81 premium cabanas. Highlights include 4 record-breaking rides such as Junoon Drop, the tallest and longest water coaster in the world, plus Jamal Joom, Speedy Jamezales, and Slithereel.
Destination
Jeddah is Saudi's most cosmopolitan coastal city and its historic gateway for pilgrims and traders alike, a natural stopover city for both leisure itineraries and Umrah-adjacent travel.
A UNESCO World Heritage old town of coral-stone buildings and carved wooden mashrabiya balconies dating to the 7th century, best explored in the cooler evening hours.
A 30-kilometre waterfront promenade along the Red Sea, home to King Fahd's Fountain, the tallest fountain in the world at up to 312 metres, and the striking Al Rahma "Floating Mosque."
Boat charters, sunset cruises, and Red Sea snorkeling day trips depart directly from the marina, alongside upscale waterfront dining.
An interactive digital-art museum offering a contemporary counterpoint to Al-Balad's heritage streets, popular with families and younger travelers alike.
Destination
AlUla is Saudi's signature heritage destination, a place where dramatic sandstone landscapes, ancient civilizations, and contemporary luxury experiences come together.
Saudi's first UNESCO World Heritage Site, home to more than 100 monumental tombs carved into sandstone.
An elephant-shaped naturally formed sandstone monolith shaped by millions of years of wind.
A labyrinth of mud-brick homes, narrow alleyways, and historic courtyards that served as a key settlement for pilgrims and traders for centuries, now carefully restored with cafes, boutiques, and cultural experiences.
The world's largest mirrored building, reflecting the surrounding desert landscape across more than 9,000 square meters of mirrored panels.
From hot-air balloon flights and helicopter tours to hiking, rock climbing, and guided stargazing sessions beneath some of the region's clearest night skies, AlUla offers a growing range of outdoor experiences beyond its heritage attractions.
Destination
Known for its crystal-clear waters, vibrant coral reefs, untouched islands, and luxury resorts, it offers a different side of Saudi — centered on relaxation, adventure, wellness, and sustainable tourism.
A collection of luxury resorts, wellness retreats, private islands, and nature-focused experiences spread across one of the world's most pristine marine environments.
The Red Sea is home to some of the world's healthiest coral reef systems, making it a premier destination for diving, snorkeling, sailing, and marine exploration throughout the year.
Travelers can enjoy kayaking, paddleboarding, sailing excursions, yacht charters, and guided marine experiences across the destination's islands, lagoons, and protected waters.
Destination
Aseer offers misty peaks, forested valleys and a refreshing summer climate, making it ideal for nature-led family escape
Saudi's highest peak at roughly 3,015 meters, reached by hiking trail or cable car, with views that regularly disappear into cloud cover.
A 900-year-old stone-and-clay village once a stop on the historic trade route between Yemen and Mecca, now a UNESCO-recognized showcase of Asiri architecture.
Known as the "Hanging Village," a cliffside settlement of the Qahtan tribe reachable only by cable car, with sweeping valley views.
A working creative quarter of mud-brick studios and galleries where Al-Qatt Al-Asiri, Aseer's UNESCO-recognized geometric wall art is displayed and sold.
Cable cars link Abha's highlands to New Abha Resort and its dining, retail, and family activities below.
Destination
Taif is a mountain retreat known for its rose season, scenic roads and welcoming summer atmosphere
Over 900 rose farms across the Al Hada and Al Shafa highlands produce the Ward Taifi damask rose.
A dramatic mountain highway between Mecca and Taif, home to a 4.2-kilometre cable car linking the upper viewpoints to Al Kar Tourist Village and its water park below.
A former royal residence with Carrara marble interiors and a distinctive Arabic-European architectural blend, one of Taif's most photographed landmarks.
One of pre-Islamic Arabia's great trading and poetry markets, active for roughly two centuries and now a heritage site 40 kilometers north of the city.
Destination
Nestled in the Sarawat Mountains, Al Baha is one of Saudi's most scenic destinations, where cool mountain weather, ancient villages, forest parks, and outdoor adventures come together. Known for its lush landscapes and rich cultural heritage, it offers travellers a refreshing escape into one of the Kingdom's greenest regions.
One of Saudi's most iconic heritage sites, this centuries-old marble village sits atop a rocky hill overlooking banana plantations and lush valleys, offering visitors a glimpse into the region's traditional architecture and history.
One of the Kingdom's best-known forest parks, featuring scenic viewpoints, walking trails, family recreation areas, and cool mountain temperatures that make it a popular summer retreat.
A dramatic mountain landscape popular for hiking, trekking, and exploring unique rock formations, caves, and spectacular viewpoints across the Sarawat range.
Discover Al Baha's thriving coffee plantations and renowned honey farms through guided farm visits, tastings, and authentic rural experiences that showcase the region's agricultural heritage.
From mountain hiking and horseback riding to camping and outdoor exploration, Al Baha offers a diverse range of experiences set against forests, valleys, and highland scenery.
Hotels
Handpicked stays across Riyadh, Jeddah, AlUla, and the Red Sea — ready for trade offers and guest bookings.
Calendar
From Riyadh Season's world-stage entertainment to the AFC Asian Cup 2027™ — headline moments that turn Saudi into a must-book event destination.
Oct–Mar
Riyadh Season
5
Signature zones
2027
Asian Cup
3
Host cities
Saudi's Biggest Celebration of Entertainment
Every year, Riyadh transforms into one of the world's most exciting entertainment destinations through Riyadh Season. From global concerts and sporting events to immersive attractions, family experiences, dining districts, and cultural showcases, the festival brings together millions of visitors from across the world between October and March. Riyadh Season has become a major reason to visit Saudi, offering experiences that go far beyond traditional sightseeing.
The heart of Riyadh Season, featuring entertainment venues, live shows, restaurants, cafés, gaming attractions, shopping experiences, and family-friendly activities spread across one of the festival's largest zones.
A unique destination where visitors can experience cultures, cuisines, attractions, and entertainment inspired by countries from around the globe, all within a single location.
A premium lifestyle destination offering luxury shopping, fine dining, boutique experiences, and exclusive entertainment for travelers seeking a more upscale side of Riyadh.
A vibrant family attraction featuring themed environments, interactive experiences, rides, live entertainment, and larger-than-life displays.
One of Riyadh Season's flagship venues, hosting major sporting events, international boxing matches, concerts, esports competitions, and global entertainment spectacles.
Best Time to Visit
October – March
With pleasant weather and a packed calendar of events, Riyadh Season offers one of the most exciting times to experience Saudi's capital.
Plan with us
A Tournament Like No Other
Event Dates
7 January – 5 February 2027
Host Cities
Riyadh, Jeddah, Al Khobar
The AFC Asian Cup Saudi Arabia 2027™ marks a landmark chapter for the Kingdom, extending a warm welcome to a tournament defined by Saudi's culture, hospitality, and passion for the beautiful game. Across world-class stadiums in Riyadh, Jeddah, and Dammam, teams and fans will come together to celebrate the sport and share moments of greatness.
A strong hook for sports-led itineraries and group travel, pairing naturally with Riyadh Season to position Riyadh and Jeddah as year-round event destinations, not just heritage or coastal stops.
Build a sports itineraryExclusive trade rates, seasonal packages, and partner offers for the GCC market are on the way — crafted for agents ready to sell Saudi.
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