As the sales-driven marketing organization representing Switzerland's premier holiday destination, Graubünden is our passion and expertise. Through close collaboration with our partners across the canton's tourism industry, our mission is to entice new visitors to experience the wonders of our region.

Graubünden proudly celebrates its emblematic ibex, not just as a heraldic symbol and trademark, but also as the charming protagonists of our renowned advertising campaign. The humorous commercials starring "Gian and Giachen," the talking ibexes, have swiftly gained fame beyond Switzerland's borders. Stay tuned for more delightful tales from the lives of these beloved ibexes!